This was 2.0 use Instagram and Snapchat has become an indispensable tool for both individuals and brands, because in less than 60 seconds can reach us know or selling a producer and / or service.
These applications have had a significant increase in comparison to other social networks, many advantages and user acceptance.
Instagram is relatively easy to use, you just need a good photograph and a text with hashtag. The upload to Instagram and wait for "like". To do this, you must be consistent and impactful, and that what is of public interest. In addition, when an image that will publish the "feed or timeline" of all people who follow you, and we can get to get our picture from around the world. You can also divide your paid ads. Being owned by Facebook, you can link them and know what content are preferred by the Internet and what their social ties.
If your campaign is aimed at young people, do not hesitate, Instagram is your place. The age range that most uses this network is between 16 and 30 years.
Have we add that Instagram changed to give users more opportunities to show a high content volume, now videos can be 60 seconds and not be exclusive of advertisements at this time all users can also publish videos this extension.
Meanwhile Snapchat is one of the most currently popular social networks and unlike Instagram, in Snapchat photos and videos you post are ephemeral, everything you post is removed after the user display, and although apparently it seems a disadvantage, it is not, because if the user likes what you publish, will make a snapshot of your files and you know how many "screenshots" have been made and what are the public's preferences. You can also create a set of followers, as only those who follow you will enjoy your content and this can get hooked. Finally, you can share the story you want to tell, day by day, offering innovative and attractive brand as inspiring content.
In addition to the changes Snapchat also they came with a new update of the application for Android and iOS systems called "chat 2.0". Now, when you open a chat with one of the contacts, shortcuts will be found to send images saved in the gallery, make voice calls, send Snaps video or photo, video calls and send stickers. The new features of 2.0 Snapchat chat, have to do with voice calls and stickers, which were not present in the previous version.
Some believe that Instagram and Snapchat not going to advertising, but it seems this was always the idea of its creators , as currently there is a team exclusively to negotiate and manage advertisers , but not by much , and gradually this automating process will be for each advertiser up their campaigns, like Twitter and Facebook .
This boom has made Instagram and Snapchat double the number of advertisements and users in just months . This accelerated growth began six months ago with 50 million advertising impressions . The following month that number doubled and by December had already passed the 670 million impressions. According to Brand Network at the end of the second quarter of 2016 will spend 1 000 million advertising impressions .