"Strategically it seems to make sense to launch the new phone, but it would certainly had more than a couple of years [before the competition in the midrange was so strong], but there are many open questions," the Spanish analyst Jaime García Cantero. The first, whether the new iPhone will be cheap enough to compete in the intermediate range. "It's certainly much cheaper than the next-generation iPhone, but still remains more expensive than many midrange terminals, which also offer screens of five or more inches. In the market there are very high performance smartphones in that price band (such as Xiaomi, Huawei Nexus or Google) that will be a tough competition for the new Apple phone, "he says.
Another question that arises is whether the 4 inches of the terminal will be enough for today's consumer. For many years they were, but some analysts do not seem so clear that users who have already gone to larger sizes to back off. "With few exceptions, the user has become accustomed quickly to larger format screens and patterns of content consumption on mobile seem to indicate that the trend towards larger screens will consolidate," continues Garcia Cantero. On this point, Cook said yesterday that Apple sold 30 million iPhones 4 inches in 2015. According to the manager, because people do want smaller phones.
Encryption and FBI
Tim Cook used the event to thank the support received by the company against the FBI. The manager was reaffirmed and said it will continue to defend encryption. "We have a responsibility to protect your data and your privacy. We owe it to our customers, "he added.
Given these unknowns, the Spanish analyst asks: Who do you think Apple will buy your new iPhone? "My opinion is that Tim Cook is thinking of many iPhones users still using versions 4 and 5, who want to continue to rely on Apple but that the price of the latest handsets dissuaded them to change version. These users have never been through higher screen sizes and already know the environment of Cupertino by what seems to me the first potential of this low cost version or rather not that high cost market, "says this expert.
Through the launch of this device, and others that the company announced yesterday, Apple aims to increase its sales volume in the first fiscal quarter of this year increased by 2% to 18,361 million dollars (16.323 million of euros).