The possibility that Apple will launch a terminal moderate price is something that had speculated on a number of occasions in recent years, but has been today when he finally fulfilled and with a clear objective: to boost sales of its archiconocido phone entering compete in the mid-range smartphones (where it is today much of the business and are well positioned Chinese manufacturers), and achieve better position in less developed economies such as India.
The company acknowledged in late January in the first quarter of its fiscal year, closed in December, had sold 74.8 million units of iPhones, only 0.5% from the same period last year. Apple also anticipated at the time that this quarter iPhone sales fall 15%, resulting in its first drop in revenues since 2003. In this situation, Apple, aware that iPhone sales account for about two thirds of its income, and he has not hesitated Monday its CEO Tim Cook presented a "new member of the iPhone family." "Mobile four inches more powerful in the world," said Philip Schiller, senior vice president of worldwide marketing firm. The iPhone looks out the iPhone 5S, but inside, according to the company, is as powerful as the last iPhone 6S and 6S Plus, it incorporates the A9 chip 64-bit carry them, which makes it twice faster than the iPhone 5S, the latest Apple terminal 4 inches.
The new phone includes the ability to use Siri without touching the phone, carrying a 12 megapixel camera with Focus Pixels technology for fast focusing, and includes Apple Pay. It is also prepared with more LTE bands than the original 5S. Equipment will be available in space gray, silver and rose gold models 16 and 64 GB from US $ 399 (excluding VAT) and 489 euros (including VAT) in Spain. This is the lowest price that has never left an iPhone. Users will be able to order the terminal from Thursday and will be available from Thursday, March 31 in 13 countries, among which is Spain, where they will arrive in early April. The iPhone, with housing of a single piece of metal, will also allow live pictures.