"We believe that technology companies and news organizations actually part of the same information ecosystem, and therefore we want to participate in efforts to develop more sustainable for the industry news in future models," Google said.
The aim is that media companies focus on creating engaging content. In this way, they would no longer worry about advertising, security, compatibility with various devices and content protection.
"YouTube Player" provides easy storage of video, live broadcast via streaming, rights management and audience data and user participation. This reduces costs, bringing readers the means through video, reduce the complexity of providing information and increase control of the content.