Instagram launched a new logo seeks to reflect the "vibrant and diverse" that have become the stories that people tell through that platform.
The network, owned by Facebook, looking away from the image of "application for photographs" which generally is associated with your brand.
The updated version of the logo is "inspired by the previous icon," although the new includes "a simpler camera", while the original rainbow "is mantene in color gradation."
An estimated 80 million photos and videos are shared every day in Instagram.
The network has about 400 million users. It's bigger than Twitter since 2014.
It has also become the stage where a few celebrity fights take place.
"When Instagram started, it was primarily a place for editing and sharing photos," the company said.
"Five years later, it is a global community of interests where people share photos and videos."
More changes
Instagram users will also notice that the background color of the application changes from blue to white.
"We were beginning to feel that did not reflect what the community, and we thought we could improve"
Designers in a blog Instagram
The simplified design "puts more emphasis on your photos and videos," without changing the way you navigate in the application.
The redesign started a year ago, according to a spokesman told the BBC.
"We wanted to create an image to represent the variety of expression of the community: past, present and future," he said.
In a blog post, Instagram designers insisted that the new image is "not just for the novelty."
"We were beginning to feel that they did not reflect what the community, and we thought we could improve it," they said