Michael Jordan has his own line of shoes. Tiger Woods has his own line of golf clothing.
And now Ruqsana Begum, a Muslim woman who practices muay thai, has its own line of sports hijabs.
"I am fighting for a world championship and I'm throwing my product at the same time, so this is very important for me," Begum, the British champion atom weight in boxing muay thai said.
As a Muslim woman and martial arts fighter Bangladesh, Begum described herself as "a minority of a minority of a minority".
"Because I am Muslim, I understand the need to wear a sports hijab, to feel empowered by a sports hijab", told CNNMoney by telephone from the family home in London. "Sports have to be open to all backgrounds, including Muslim women who might feel intimidated by the idea of going to a gym."
The hijab is a veil that some Muslim women wear head coverings. Although Begum does not use the hijab, he believes there is a veil market for Lycra one size of 16 pounds ($ 22.5) that does not fall while you're fighting
Begum led a double life when he started training in 2002 at 18 years of age, and that his parents hid their participation in the muay thai for years. However , eventually understood , he said.
"In a way adapted to changes in society, and have seen that I have remained true to my tradition and culture , so do not feel threatened by it," he said.
Since then he has won a bronze medal in an international competition in Bangkok, became the British champion in his weight class and captain of the British team won a gold medal in a European competition in Latvia and carried the torch in the London Olympics in 2012.
However, she had to discard a part of their culture. He said that fasting for Ramadan during training left "devastated", especially after being diagnosed with chronic fatigue in 2010.
Unlike Jordan and Woods, who teamed up with Nike to launch its line of sportswear, Begum designed their own line and acquired from external sources manufacturing in Pakistan, after trying unsuccessfully to get a manufacturer in England.
Begum did not invent the idea of a sports hijab. Football players and other athletes, mainly from the Middle East, and sports hijabs used several brands, including Capsters.
"I was the inventor of the sport hijab" said cofounder of Capsters, Cindy van den Bremen, a Dutch designer who is not a footballer.
She said she designed the sports hijab in 1999 to a Muslim student in the Netherlands was "suspended from gym class for her hijab allegedly unsafe". She established the brand Capsters two years later, and co-founded the company in 2008. She sells Capsters different styles online, including water sports, football and running, for 22.50 pounds ($ 25.66).
"We think what Ruqsana has done is great," Bremen, who teaches at the Design Academy Eindhoven in the Netherlands said. "It's a pity that we have not known that sought Ruqsana sports hijabs".