Facebook receives numerous complaints from users who claim that someone is impersonating them. public figures such as artists and politicians, are the most vulnerable to impersonation. This article will talk about a new feature that Facebook is testing to detect these virtual imitators.
The social network is testing a new feature that automatically alert you if it detects that another user is impersonating your account by using your name and profile picture. When Facebook detects that another user is impersonating you, it will send an alert to notify about the profile. Then it will ask if the profile in question is impersonating you by using your name, photos or personal information.
Although the notification process is automated, profiles that are marked as false impersonations are manually reviewed by a team of Facebook. This new functionality is operational since November last year and is now available in approximately 75% of the world's countries. The security chief of Facebook, Antigone Davis, reported that this year the company plans to expand its coverage.
It is good to remember that almost since its inception Facebook included in its rules requiring the use of authentic personal data to all users. It also allows denounce any impostor profile you are doing impersonation manually using a simple report.
Virtual social networks like Facebook are being pressured to protect the identity and privacy of users of their platforms. Surely a trend that we will see this year is strengthening security aspects to provide protection to their communities.