Facebook announced last April 21 changes to the News Feed (Muro) users, including a new factor to take into account the time they invest in specific articles.
This change allows Facebook set a new parameter to display relevant content to users in their News Feeds. The social network will analyze the time spent by users in an article after having clicked on your app for mobile devices, whether they are opened directly in the browser app or as an Article Instant (Instant Article).
The new factor News Feed Facebook allow users to see articles that are more likely to clicking and spend more time reading or consuming its content.
Facebook says it will not be taking into the account the loading time of the articles, but take into account only the time that the user spends reading or viewing the contents of the article after the content has finished loading.
However, the company will consider a time limit set for the longer articles are not necessarily benefit seen with this. In addition, Facebook will take into account the diversity of articles for the News Feed show not only a source articles. Therefore, also will implement an update to reduce the time people see items followed by the same source in the News Feed.
These changes Facebook News Feed began to release this Thursday and will be rolled over the coming weeks. In addition, Facebook ensures that the pages of the social network will not suffer major changes.