twitter now begin to select and display the most relevant content for each user, a movement of "healing" in ending the strict chronological order in which they structured their "timeline".
First it was a rumor, then a small experiment, but it's a reality: he puts his hand to Twitter "timeline" of users to show relevant tweets, not just a series of publications sorted by date and time of publication.
The change, which has been criticized by the most intensive users of Twitter since it began to take shape, will be optional, the social network makes it clear that the display of the selected content can be switched off.
The need to reduce noise and make the platform "microblogging" more accessible and attractive motivated this maneuver, which kills nearly ten years of sovereignty chronological order.
With the change announced today, the first tweets a user will see a selection filtered by an algorithm, not the past tuiteros authored by those who follow.
After that boosted by the social network compendium, which does not differ visually from the rest of the "timeline", the traditional waterfall ordered time of publication appears.
The number of selected tweets will vary: there will be more follow the more user accounts.
To determine what is relevant, sources of Twitter, the algorithm will consider the profiles followed, the popularity of tweets and interactions and content that matters to each user.
The change will be implemented in several phases: starting today, users who wish to see the selection of relevant content by Twitter may do so by enabling the option in your account settings.
Later, the change is activated by default on all accounts, notice to users, who can choose to follow a "timeline" exclusively chronological. This feature can be disabled at any time, highlights the company.
According to Twitter, those who have already experienced in the testing phase with tweets tweeted selected by relevance and retuitearon more content with the new function.
To date, Twitter users saw the publication of those people who follow the chronological order in which they were tweeted. In fact, the cascade content network "microblogging" is called "timeline" or timeline.
That feature was what made the platform a tool for information and news, which does not want to stop being in their pursuit of difficult balance between relevance and real time.
"The real-time remains a priority for us is one of our essence and it would be foolish we finished with it," defended from Twitter.
"Cure" is the implicit content that some users have a problem in managing the sheer volume of information moving at Twitter recognition.
The new selection algorithm tweets, designed to rescue valuable information that you can get lost due to the frenetic activity of its "timeline" is a step to calm investors, as it was the change of "favorite" by the "I like it" - that require the company to grow in number of users and make it easier to handle platform.
However, Twitter has to walk on eggshells when it comes to making changes to attract new users, since the most intensive tweeters are often reluctant to substantial changes to the tool.
On Saturday, "Buzzfeed" said that the network of "microblogging" reorder its cascade content according to criteria of relevance, as does Facebook- and not of time and such dust erupted, with many users threatening to leave the platform- CEO himself, Jack Dorsey, had to go to placate.
"Twitter is straightforward. Twitter is real time. Twitter is who follow and who is following. And it is here to stay, "he said then.
In the end, the optional nature of the measure, which is launched on the same day that the technology presents its results trimestrales- is an intermediate output that satisfy both intensive users and novices who feel lost before a unmanageable flood of information. EFE